Kvistgaard+HIRD are Denmark’s leading tourism experience development experts. We advise destinations, cities, regions, municipalities, associations, historic locations, tourist attractions and companies. We identify opportunities, create connections, evaluate potentials and inspire.
We work at the intersection of places, people and experiences. Places have meaning for us as people. We develop strong ties to the places where we, for example, live, relax, play, go on vacation or work. No two places are exactly the same. Different places provide the opportunity for a variety of experiences for a wide array of unique individuals. Therefore it is each individual place’s unique characteristics
which always inspire and guide our work. It is all about the spirit of place.
Only by respecting the spirit of a particular place can we create experiences which feel just right – which feel genuine. Kvistgaard + Hird is a partnership between Peter Kvistgaard and John Hird. The partnership was initiated in 2005 in the cafeteria at Aalborg University, where both have worked since the 1990s.
Peter has a Ph.D. in regional policy and he established his own consultancy in 2005. John, M.A., worked in communication and strategy in a number of Danish companies until 2004, and for a number of years was a partner in Firstmove. He established his own consultancy in 2004.
When projects can benefit we utilise the expertise of our business partners. Among others we work with By+Land, Realise, We Love Digital, Falkonsult, Steen Bjerre og Ebbe Rubien & Partners.
Keywords: destination development, tourism strategy, experience design, masterplans, research and development.
Our work includes a wide array of activities. There are many things which really interest us. We seek tasks which require close cooperation with our clients. We participate in the public debate, we do research, we educate, we develop new tools, we write books and articles and much more.
Below you can read about selected examples of our activities.
We are curious by nature. At the same time it is vital for us as consultants to constantly seek out new knowledge, perspectives and inspiration. Therefore we spend a considerable amount of time writing academic articles and participating in international research conferences.
We work in close cooperation with Bodil Stilling Blichfeldt, The University of Southern Denmark. At the present time our research primarily concerns strategic place-making, tourism investments, the meaning of both business regions and clusters for tourism and regional development. We are also examining the connections between public and private investments in relation to tourism development with special focus on northern Germany.
At the moment we are also working on a project based on the results of the more than 75 processes we have planned and executed based on Experience Matrices©.
Indeed we would claim that we are at times ahead of the curve. This is, among other reasons, due to the fact that we are constantly shifting between research, education, and practice. This gives us a unique insight into new ways of thinking and working which can provide great benefits for our clients and partners.This shifting between research, education and practice had not come about by chance. We seek this variety in order that we achieve the opportunity to discuss the newest innovations with colleagues both domestic and international. In part we achieve this through our membership in various international research networks.
Since 1995 we have written a number of books about communication, experiences and tourism.
Kvistgaard & Hird: Danmarks investeringsprofil til debat (2016)
Kvistgaard, Blichfeldt & Hird: Nye kystbyer vil give mulighed for en helt ny forretningsmodel (2013)
Kvistgaard, Blichfeldt & Hird: Destination Leadership and the Issue of Power (Tourism Review, 2014)
Kvistgaard & Hird: Oplevelsesrum (Systime, 2010)
Hird, Hird & von Irgens-Bergh: Reklamer på tryk, film, web og dåse (Alinea, 2012)
Kvistgaard: Problemer og magt i regional turismepolicy (Aalborg Universitetsforlag, 2006)
Bonnén, Hird & Poulsen: Livsstilsanalyse og Trendspotting (Academica, 2009)
Hird & Poulsen: Kommunikationens mange ansigter (JP Bøger, 2004)
Hird & Poulsen: Danske reklamekampagner – forførende underholdning? (Gyldendal, 2000)
Hird & von Irgens-Bergh: Reklame i virkeligheden (Alinea, 2007)
We develop solutions for a broad variety of clients - both large and small – for customers all around the country. In 2016 and 2017 we offered solutions to, among others:
Danish School of Media and Journalism
Dansk Kyst- og Naturturisme
Local Government Denmark
Municipality of Herning
Municipality of Middelfart
Municipality of Morsø
Municipality of Randers
Municipality of Ringkøbing-Skjern
Municipality of Skive
Municipality of Slagelse
Municipality of Tønder
Per Aarsleff A/S
Rømø-Tønder Tourism Association
The Lace Festival – Tønder
Tønder Business Council
Aalborg Wastewater Utility Company
Aarhus Water Ltd.